WE’VE COME SO FAR
OUR STORY
THE BRAND
With a train of thoughts & a concept in mind Salsabil-J’s Artistic director Traveled from Melbourne Australia to Morocco to display & officially launch Salsabil-J as a Moroccan based brand.
The collection in collaboration with Pyramid group international was to be shown @ the 6th annual Casablanca Fashion & Textile exhibition 2020
But the World had other plans it went into lockdown which in turn put the launch of the Brand on hold.
Creative Director Fatimah Al Jarrari found herself in a new environment and a Misfortune situation where some of the vintage & antique fabrics constructed for the collection were stolen and almost left the brand with no collection at all, however Fatimah had faith, faith that led her to Rabat Medina’s old walls pushing open ajar doors where she negotiated with fabric traders and furniture makers for fabric, offcuts & recycled materials, she noted how the fabric seemed to danced independently, which composed a beautiful and inspiring start to a path that continues to date.As a Moroccan brand, Salsabil-J has a pivotal role in the fashion industry. We lead the way in different artistic currents and urban styles to create authentic and refined products based on comfortable, recycled, and discarded objects to provide affordable and luxurious items that are ready to wear.
Salsabil-J designs are bold, unique, fashionable, timeless, and ready to wear. The Salsabil-J person can get ready in under 5 minutes.
Our clients are intelligent, understanding, and well-traveled men and women. They are out-spoken and well aware of their surroundings. They stand for social issues and the environment. They are strong enough to face the struggles that come their way and are competent in following their goals and ambitions in style and confidence.
MOROCCAN HERITAGE
Salsabil-J is a certified and registered brand that is authentic and proud to represent the Moroccan heritage and culture through fashionable and luxuriously handmade one-offs & limited-edition products.
Our designs are inspired by Moroccan art , culture , society ,faith, observation and of course to do better for the environment & climate in which we live .
Each collection begins with a thought from a space of silence then a walk and observation of the rich culture, a juxtaposition of architecture, Morocco’s people and the scent of its land, sea, food & of course putting the environment at the forefront ensuring all our designs are one of a kind made from earth & natural fibers
“The abstraction and complexity of Morocco works in easiness making all our designs full of richness, perfections & imperfections, unique, compelling and consistent with the melting pot that is Morocco.”
ENVIRONMENTALLY FRIENDLY
Our brand is environmentally friendly and innovative. We stand exclusively as a luxury brand that is committed to supporting the cultural value of Moroccan craftsmanship. We collaborate and shine the light on Moroccans, including Artisans, and what they can produce to bring high-end designs and products to the rest of the world.
We create Aesthetics that are meaningful and have a sustainable impact. We infuse ancient alchemy with contemporary. Our ethos is social, cultural, environmental, and sustainable.
Ensuring the usage of all our materials #zerowaste we infuse high tailoring & #craftsmanship with deconstruction, creating timeless & transformable designs producing aesthetics that are meaningful“#Timeless ,#Transformable & #Unique is our goal” as we continue to explore the concept of duality by combining fabrics, materials & designs from Morocco & around the globe, working with certified Moroccan Artists ,Designers & Artisans to ensure that our designs are perfected so our consumers are in complete confidence that all designs are uniquely theirs to enjoy for a life time and beyond.
